DHONI IN TROUBLE

Mahendra Singh Dhoni became the most expensive cricketer in the world following his Rs 6 crore bid by the Chennai franchisee in the DLF Indian Premier League but all is not hunky dory for him.
Dhoni is in the eye of a legal storm over unfulfilled ad commitments.
The Karnataka Soaps and Detergents Ltd, manufacturers of the Mysore Sandal brand of soaps, have cancelled their contract with him and slapped a legal notice on Dhoni.
"They were supposed to give us 10 days over two years against which they've only given us three days. For the balance seven days there's no committed dates. So we had to cancel the contract. That's why we've asked for damages of Rs 41 lakh," Anil Kumar of Karnataka Soaps and Detergents Ltd says.
Mysore Sandal is one of the most popular soap brands in the south.
And the reason Dhoni was roped in to promote it was to get a good foothold in north India as far as sales are concerned.
But the deal with one of the most expensive cricketers in the country has gone terribly awry for the state-owned company.
Mysore Sandal boasts of a 15 per cent market share in the south but has just eight per cent share in the north Indian market.
Dhoni became its brand ambassador at a cost of Rs 84 lakh in 2006. Dhoni's endorsing company Gameplan has now asked for arbitration in the case, but refused to comment on camera.